Generative Al (GenAl) has captured the attention, imagination, and concern of most technology and business leaders across the world. While most artificial intelligence (Al) systems so far have been used for classifications and predictions, GenAl has the potential to change the way organizations operate, bringing in new types of efficiencies and innovation. GenAl is an important technology for organizations to get familiar with and adopt as soon as possible. An enterprise that applies GenAl could revolutionize its industry and transform the way it operates. Generative Al will drive innovation and boost efficiency, and enterprises that embrace it could automate repetitive tasks, improve decision making, and personalize experiences for their customers and employees. To maximize the GenAl opportunity, enterprises need to partner with their technology ecosystem and prepare for Al and automation in all phases and areas of their organization.