Generative AI (Gen AI) promises to deliver deep, actionable, and real-time insights in a conversational, human-friendly manner. By using proprietary data sets as inputs for Generative AI algorithms, companies can transform every facet of their internal and external facets of their business, including productivity, competitiveness, and customer engagement. Generative AI is not a fleeting trend; it is here to stay. Businesses must prepare for this disruption now.